Ad Campaign Performance

Headline KPIs

Daily trends

Verifications by attribution, over time

Daily account_verified count, stacked by attribution bucket. Each bar = one day, segments = where that day's verifications came from.

Funnel quality per network

The 30% profile-completed gate is the quality floor — networks below it are paused or de-prioritized. The cohort-size flag (fewer than 50 verified in window) warns that the percentage rates are unreliable.

CPA, revenue, and ROAS per network

Backend msclkid coverage vs network-reported

Two independent counts of Microsoft-driven sign-ups, side by side: what our backend attributes via a persisted msclkid (captured server-side, survives the consent gate) versus what Microsoft reports in its own platform. They measure different things and neither is a subset of the other — read each as its own signal, not as a difference (see caveat).

First-touch channel mix (bonus)

UTM-style attribution from URL params at the first touch. Different lens than ad-click-ID attribution: this captures organic search, direct, email, and referral channels that don't carry a paid click ID.

Data last refreshed 2 mins ago