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Monetize

Headline KPIs

Net revenue (CAD)

$6,862,434

▼ -0.4%

New paying customers

32,251

▲ 2.6%

Sign-up → Paid

18.5%

Revenue trend

New paying customers vs sign-ups

Recurring base health

Amortized MRR

Current MRR run-rate (amortized)

$516,576

Active recurring subscribers

ARPU by plan × billing cycle

No Results

Do payers stay?

One-and-done payers

64.2%

Still auto-rebilling

7.1%

Conversion (post-cutover BigQuery)

Paywall → purchase funnel

Paywall trigger analysis

Time to first purchase

Leakage

Payment failure rate (post-cutover BigQuery)

Payment failure rate

19.7%

Failed events

11,410

Purchased events

46,539

Payment failure reasons (post-cutover BigQuery)

Refund + chargeback rates

Plan distribution — entitled users (current snapshot)

Revenue on promo pricing

46.2%

Promo revenue that is rebill tail

87.1%

Loyalty discounts — share of all revenue

17.8%

View

Campaigns — trailing 12 months

No Results

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