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Monetize

Headline KPIs

Net revenue (CAD)

$6,864,022

▼ -0.6%

New paying customers

32,271

▲ 2.9%

Sign-up → Paid

17.8%

Revenue trend

New paying customers vs sign-ups

Recurring base health

Amortized MRR

Current MRR run-rate (amortized)

$538,099

Active recurring subscribers

ARPU by plan × billing cycle

No Results

Do payers stay?

One-and-done payers

67.2%

Still auto-rebilling

10.6%

Conversion (post-cutover BigQuery)

Paywall → purchase funnel

Paywall trigger analysis

Time to first purchase

Leakage

Payment failure rate (post-cutover BigQuery)

Payment failure rate

19.5%

Failed events

8,837

Purchased events

36,430

Payment failure reasons (post-cutover BigQuery)

Refund + chargeback rates

Plan distribution — entitled users (current snapshot)

Revenue on promo pricing

46.6%

Promo revenue that is rebill tail

86.7%

Loyalty discounts — share of all revenue

17.6%

View

Campaigns — trailing 12 months

No Results

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