Acquire

Headline KPIs

Total sign-ups (selected range)

3,067,226

Realized 24mo LTV per signup

$13.88

Projected lifetime LTV per signup

$24.02

LTV per signup uses fixed paid-era cohorts (2022–2024) and doesn't move with the date range.

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First-touch UTM from the cookie (once-and-wins) — includes organic / direct / email. Live since 2026-05-22.

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One-and-done (activated)

45.2%

Reached 6+ login-days

32.7%

Where signups connected from — IP-geolocated at signup (~complete from 2019).

Data last refreshed 2 mins ago