Cohort Performance & LTV

What a paying customer is worth

Cohort matrix

Why members leave (all-time)

The survival metric in the matrix above shows how many members leave; this shows why. Range-independent — all recorded exit-survey deletions, not tied to the date picker.

Cohort → first paid conversion

Time to first sale

Cohort LTV by window

Cohort decomposition

LTV/signup moves almost entirely through conversion — ARPU per payer is roughly flat (~$130–140 at 24mo).

LTV by segment

Gender / orientation / country decoded via the canonical jalf_lookups reference tables (region stays coded — its ID is only unique within a province); first_plan_tier reads V / G / U / never_paid.

Cohort sizing

Data last refreshed 2 mins ago